About
I write the copy.
Then I write the rules that keep it on-brand.
After thirteen years in-house, the second one is why I get called back.
The Short Answer
I’m a senior copywriter. Most of my career has been inside marketing departments, so the copy and its consequences are credited to me. I’ve learned to handle leadership follow-up questions, legal team reviews, and developer issues. The work I’m probably the proudest of is structural. At Hyatt Vacation Club, I was one of two writers on the brand launch, where I worked with another writer to develop the copy standards in the brand book. What to say and sometimes, more importantly, what not to say. Standards that are still standing and used daily. I also like the little problems. Trying to squeeze a marketing message into SMS or alt tags with a 125-character limit. It changes everything. You have to cut, cut, and cut some more, but it still has to do the job. Guidelines that just say “be concise” aren’t helpful — unless you put a number to it.
The work I’m proudest of tends to be structural. At Hyatt Vacation Club I was one of two writers who launched the brand, and the piece I’d point at first isn’t a headline — it’s the copy standards in the brand book. An approved lexicon. Terms we would never use and what to say instead. The rules that let forty other people write something decent without me in the room.
I also like the small mechanical problems. A 125-character ceiling on alt text changed how an entire team wrote it. With 125 characters you have to pick what the image is there to do. Rules that say “be concise” never change anything. Rules with a number in them do.
What it’s like to work with me
I dig into the brief.
I read the creative brief and look for holes before the kickoff call, and this saves everyone headaches at the proofing stage. If something about the product seems unclear to me, it’ll be unclear to the reader, too.
I like designers.
Some of my best work resulted from collaboration with designers who integrated my copy into layouts. I write with this partnership in mind and am able to build collaborative relationships across departments.
I have a superpower.
It’s all about switching brands and voice — multiple times a day. I ensure each brand maintains its unique voice, and that requires a special kind of brain power, and I have it.
I’m comfortable with constraints.
I am experienced with FTC rules, state disclosures, WCAG, brand guidelines, and editorial preferences.
I’m organized about volume.
I managed over 400 projects in under four years, tracking each in Workfront to ensure continuity and quality.
I’m curious about the tools.
I adopted generative AI early and completed formal training. I use content creation tools like Adobe CC; social media management tools like Metricool; project and time management tools like Workfront and Asana; and constantly experimenting with writing and proofreading tools.
I still LOVE this work.
After thirteen years, I still like this work. Creating headlines that hit my gut and tell me it’s just right. Beautifully weaving content and design together, then heaving it into the world for an impact that’s so much greater than the sum of its parts. Seeing my work in print. What is not to love?
Where I’ve Done It
Marriott Vacations Worldwide, inside GLŌ Creative & Delivery Services, their in-house agency. Three and a half years on contract, renewed quarterly, writing for Hyatt Vacation Club and supporting sibling brands across the Marriott portfolio. When my supervisor left the company, I took over the copy function on my own and then trained the person who replaced her.
Blair, part of Bluestem Brands, I spent eight years in a 50-person creative department of writers, designers, producers, and studio photographers. I started in menswear, and shaping that brand voice earned me the move to womenswear.
Currently, I’m a content designer who serves three brands: a consulting firm that works with Pennsylvania’s local government and its sibling, a govtech SaaS product family, plus a civic-service thought-leadership platform. Each brand and its voice are distinct. Thirteen years inside multi-brand marketing teams.